The International Studies Office - ISO- was created in 2005 to organize and conduct the process of positioning the CUI as a desired destination for international students worldwide, it stemmed from the original Spanish Language Program which already existed since 1998. The idea underlying the ISO philosophy and action was and still is that Argentine higher education is an outstanding feature or the country’s cultural products, capable of competing in the international market of educational services for its renowned academic qualitiy and competitive prices.
From a passive strategy of student recruitment until 2005, the ISO proposed a change into a more proactive one in the sense of permanent recruiting abroad, and achieved a very rapid success in markets such as China, USA, Brazil and some parts of the European Union, by means of a permanent and strong presence in educational fairs sucha as NAFSA or the China Education Expo, official trade missions, and individual visits to colleague universities and educational institutions in the aforementioned places.